They’ve done their research, shortlisted a few solutions, and now they’re staring at a case study. This should be where everything clicks—the proof they need to move forward with your client's solution. But instead, they’re met with a wall of text, vague claims, and some “Company Y saw great success!” fluff. No thanks, hard pass. A case study that actually influences a buying decision isn’t just a collection of stats and a happy client quote.