Why B2B Copywriting and Localization Must Work Together Global expansion offers tremendous opportunity, but it also introduces one subtle, yet powerful, challenge: language and culture. You can have the smartest strategy and most advanced product in the world, but if your messaging doesn’t connect with local audiences, it won’t move the needle. That’s where the partnership between copywriting and localization  becomes essential. When copy is translated word-for-word, meaning

Strategies for SME Management and Getting Usable Input in Return! By Rachel Lambert We've all been there. You send a draft to your...

Let’s be honest, plenty of B2B content is accurate. But not nearly enough of it is readable. You see it all the time: white papers, SOPs,...

It’s one thing to tell people your service or product is brilliant—but it’s a game-changer to show them. That’s where white papers and...

If I had a dollar every time someone answered, "How long should a case study be?" with "It depends," I could probably afford to buy eggs. Probably. Putting aside the salty vibes, let’s skip past the vagueness and get straight to a clearer answer. Your case study needs to be as long as it takes to tell the story clearly—and not one sentence more. But since some may still find that response to be annoyingly vague, here’s a practical breakdown that might help you decide.

They’ve done their research, shortlisted a few solutions, and now they’re staring at a case study. This should be where everything clicks—the proof they need to move forward with your client's solution. But instead, they’re met with a wall of text, vague claims, and some “Company Y saw great success!” fluff. No thanks, hard pass. A case study that actually influences a buying decision isn’t just a collection of stats and a happy client quote.

Becoming a freelance copywriter can be insanely overwhelming. The first steps you take as a freelancer can be paralyzing. The first time I sent a pitch, I wanted to throw up. Wouldn't they see right through me and know that I was a fraud, a fake, a fibber—imposter syndrome is a b!tch when you pitch! Would they like my work? Would they respond? Well, they responded, but they didn't like my work. Color me gutted. I quickly learned that rejection isn’t the end, and it's nowhere

Did you know that it’s 100% going to be ok if your: ↪ Audience Growth feels slower than a Monday morning touching-base call ↪ Creative...

If procrastination is the thief of time, I'd have to rank overthinking as the antithesis of action... What if I’m not qualified enough?...

Solitary person sitting on a beach watching the ocean (plus some quick reminders to help redirect your thoughts when the negativity comes...